Our NEW edition of Summer ‘Hoc Age’ is now available to view online. The magazine features news from across the school including BGS ‘Challenges’ ‘the Arts’ ‘Community’ and ‘Life’.
“A School like BGS is all about people. Our pupils, parents and staff do more than anything else to represent us.” – Our brand story: A message from Marc Silverside, BGS Director of Marketing
“My name is Marc Silverside, and I am the Director of Communications, Development and Marketing at Bradford Grammar School. If I have not had the pleasure of meeting you to explain my role, perhaps the best way to think of me is as the School’s ‘brand guardian’, alongside Dr Hinchliffe. I, along with members of staff, have been working to refresh the School brand including the identity and ‘logo’ (crest).
While this is only one aspect of the visual identity, it is highly visible and used on everything including stationery, blazers, signage, web and publicity. The review work I have been involved in has encompassed the School’s Values, Mission Statement and other elements, which together help to define our ‘brand’.
A key part of this process has been to create a single visual approach in order to move away from the use of the old ‘roundel’ logo and crest. These elements were confusing and diluted the overall effectiveness of our message, we were told. They were difficult to read when used at small sizes and hard to apply in a digital environment.
The culmination of this work has followed an in-depth process, revisiting a brief set two years ago, with input from the whole School community, including Governors, pupils, parents and staff.
A School like BGS is all about people. Our pupils, parents and staff do more than anything else to represent us. A visual identity is a complementary layer that helps us to be consistent and achieve prominence.
I hope that you will be as equally pleased as I am that we have now settled upon and are beginning to build a coherent and effective visual approach, and tone of voice for the bright future of Bradford Grammar School.”
View the Summer 2016 edition of ‘Hoc Age‘ online here.
“A School like BGS is all about people. Our pupils, parents and staff do more than anything else to represent us.”